Lloyd Loom: an intriguing story

1917: An American invention

The fascinating history of Lloyd Loom starts in the United States of America in 1917, during the ambiguous times of World War I. Entrepreneur Marshall Burns Lloyd, who was producing baby carriages and strollers at that time, found himself confronted with a severe drop in the supply of rattan as a result of the war. As an alternative, he invents a technique in which paper is twisted around a metal wire and subsequently machine woven into large sheets of woven paper thread. When putting the material to use in his production of baby carriages, he discovers that this new material is not only much stronger, but also a lot more softer and thus more comfortable than rattan. He calls his invention the 'Lloyd Loom' techinque.

1919: Baby carriages

Marshall Burns Lloyd immediately puts his new material to use in his baby carriages. The first Lloyd Loom products were these charming strollers. Thanks to the industrial production process on large weaving looms, the production time of baby carriages dropped immensely. In addition, the new material solved all previous complaints about the carriages being uncomfortable or not sturdy enough.

1922: A furniture hype in the UK

In 1922, Marshall Burns Lloyd sells the UK patent to William Lusty, a London based merchant who wishes to make furniture out of this innovative material. Lusty develops a unique line of typically English furniture, that soon became all the rage in the UK and the rest of Europe. At the height of its success, in the 1930's, Lusty's Lloyd Loom furniture could be found in hotels, restaurants and tea rooms, as well as aboard Zeppelin, cruise ships and ocean-going liners, thus becoming a household name.

The royal box of Twickenham rugby stadium was furnished with Lloyd Loom chairs from 1929 until 1988.
Fun fact: the Zeppelin R100 was furnished with extra wide Lloyd Loom seats to allow passengers to sit in comfort whilst wearing their overcoats, as airships were very poorly heated at that time.

1940: Disaster struck

Lusty's chapter of success comes to an abrupt end when the production plant gets hit by an air raid in 1940. Luckily, none of the employees get harmed as the disaster happened on a saturday. The plant however is destroyed completely, causing the end of the first large scale manufacturing facility of Lloyd Loom furniture.

The years after the disaster, the characteristic Lloyd Loom chairs never lost their appeal and the iconic furniture remained popular amongst many interior lovers. In England, Lloyd Loom furniture often turns up for sale on fine auctions, as the strong and durable weave keeps its elegant appearance even after decades of daily use.

Marilyn Monroe and her husband Arthur Miller in a Lloyd Loom chair in London Airport in 1956.

1992: A new beginning

In 1992, Belgian company Vincent Sheppard picks up the thread and establishes an import business of Lloyd Loom furniture. They manage to breathe new life into the technique and develop an attractive and modern furniture collection. The success is immense.

1995: a production plant in the heart of Indonesia

Only 3 years later, the tremendous success of the furniture persuades Vincent Sheppard to build their own factory in Cirebon, Indonesia, an area famous for its tradition in weaving techniques and rattan bending. Not wanting to take half measures, the company strived to control not only the design of the furniture but also the entire production process. By setting up a private production facility, Vincent Sheppard eventually became one of the very few vertically integrated Lloyd Loom manufacturers.

2006: new outdoor furniture range

In 2006, Vincent Sheppard presents an all weather outdoor collection. As the demand for qualitative and durable outdoor furniture increases, Vincent Sheppard decides to translate a few of their iconic designs into materials that withstand litterally any weather condition.

2013: FSC certified

Vincent Sheppard is rewarded in 2013 for its efforts in creating stylish and eco-friendly furniture with respect for nature and men. They are certified by the Forest Stewardship Council, a symbol of environmental, social and economic sustainability.


Today, Vincent Sheppard is a thriving, healthy company with a clear focus on the future. We build on our strong history and invaluable expertise to keep on offering unique and timeless designs that will last a lifetime. Our brand stands for exceptional seating comfort, high quality, and durable materials. Next to the famous Lloyd Loom weave, we also make use of other materials, like rattan, oak, beech and teak wood, along with steel and aluminium, that fit with our DNA of craftsmanship, quality and design.