Marshall Burns Lloyd immediately puts his new material to use in his baby carriages. The first Lloyd Loom products were these charming strollers. Thanks to the industrial production process on large weaving looms, the production time of baby carriages dropped immensely. In addition, the new material solved all previous complaints about the carriages being uncomfortable or not sturdy enough.
In 1922, Marshall Burns Lloyd sells the UK patent for the Lloyd Loom technique to William Lusty, a London based merchant with a plan to make furniture out of this innovative material. Lusty develops a unique line of typically English furniture, that soon became all the rage in the UK and the rest of Western Europe. At the height of its success, in the 1930's, Lusty's Lloyd Loom furniture could be found in hotels, restaurants and tea rooms, as well as aboard Zeppelin, cruise ships and ocean-going liners, thus becoming a household name.
Lusty's chapter of success comes to an abrupt end however when his production plant gets hit by an air raid in 1940. Luckily, none of the employees gets harmed as the disaster happened on a Saturday. The plant on the other hand is destroyed completely, causing the end of the first large scale manufacturing facility of Lloyd Loom furniture.
In 1992, Belgian company Vincent Sheppard picks up the thread and establishes an import business of Lloyd Loom furniture. They manage to breathe new life into the traditional technique and develop an attractive and modern furniture collection. The success is immense.
Only 3 years later, the tremendous success of the furniture persuades Vincent Sheppard to build their own factory in Cirebon, Indonesia, an area famous for its tradition in weaving techniques and rattan bending. Not wanting to take half measures, the company strived to control not only the design of the furniture but also the entire production process. By setting up a private production facility, Vincent Sheppard eventually became one of the very few vertically integrated Lloyd Loom manufacturers.